Press Releases

Family Fest Headliner Announced


April 5, 2018

VERTICAL HORIZON TO HEADLINE

34TH ANNUAL PELHAM MEDICAL CENTER GREER FAMILY FEST

 

 (Greer, SC) It’s everything you want. It’s everything you need. It’s the 34th annual PelhamMedical Center Greer Family

Fest, featuring 90s superstars Vertical Horizon as the headline performer for 2018.

 

 “We are excited to bring Vertical Horizon to Greer, and look forward to a great weekend!” said festival Chairman Brent

Garrett.

 

The festival happens throughout downtown Greer and Greer City Park on  Friday, May 4 and Saturday, May 5.  Vertical

Horizon will perform a free concert Saturday, May 5, 2018 at 8 p.m. in Greer City Park. Pelham Medical Center returns

as the event’s title sponsor. The City of Greer also returns as the festival’s presenting sponsor.

 

ABOUT GREER FAMILY FEST

 

With a rich history of providing family fun for all ages, the annual Pelham Medical Center Greer Family Fest promises to be

better than ever this year, the 34th anniversary of the event. This year's event will feature the best of the old and add

exciting new activities, with the goal of being the Upstate's favorite family festival. This two-day event features live music

on the CBL State Savings Bank Main Stage and the Family Dental Health Community Stage, Mitsubishi Anne Helton

Creation Station, Apple Seeds Pediatric Dentistry & Carolina Family Orthodontics KidsZone, Greer CPW Rudy’s Restaurant

Row, and more than 150 vendors throughout the festival.

 

The weekend will also offer the opportunity to get heath screening of all types, and children will be able to experience a

large arts and crafts area to make something special for Mom,” Garrett said.

 

The festival runs Friday, May 4 (6-10 p.m.) and Saturday, May 5 (10 a.m.- 10 p.m.). A full list of food and craft vendors, as

well as the complete entertainment lineup and schedule of Pelham Medical Center health screenings will be available on

the event website at www.greerfamilyfest.com.

 

The festival is FREE to the public! Tickets for food, beverage and children’s rides can be purchased on site; craft vendors

sales are cash transactions. The event is alcohol-free, and pets, coolers, skateboards and bicycles are not allowed in the

event site.

 

ABOUT VERTICAL HORIZON

 

Vertical Horizon stands for a commitment to superior music. It’s a concept that has always meant a steadfast striving for

the artistically-creative high road. Consistently at the wheel, founder, writer, lead singer and guitarist, Matt Scannell

drives and unites the group, always exploring new territories of inspiration. Perhaps the most significant key to Vertical

Horizon’s success today is the freedom they have from the constraints of a major recording label. Scannell says, "Our

music is coming from the purest place - there are no other considerations beyond 'Do we like this? Does it mean

something us?'" Vertical Horizon works at a tempo that fuels the creative process. It’s no wonder why so many

performers cite them as influences.

 

Founded in the early 1990s as a duo, Vertical Horizon released three albums independently (There and Back Again,

Running on Ice, and Live Stages) and toured extensively. In 1999, Vertical Horizon signed with RCA and experienced

meteoric success with Everything You Want, selling over two million copies. The title song captured the #1 spot on

Billboard’s Hot 100 and Adult Top 40 charts, and went on to become the most played single of 2000. Having carved out a

page in the annals of music history, the band also garnered further radio attention with “You’re a God” (#4 on Billboard’s

Adult Chart) and “Best I Ever Had (Grey Sky Morning),” which became a 2005 top 20 country hit for country star, Gary

Allan.

 

As a follow-up, in 2003, the band released Go. Tracks such as “Inside” (a frequent concert opener), “I'm Still Here,” and

“Forever” provided true commercial appeal, whereas the deeper tracks, like “When You Cry,” “Sunshine,” and “Echo”

kept the band established as a formidable, no-nonsense rock entity. Unfortunately, music-industry mismanagement

drove the band to seek a hiatus from “the business,” and they took time to reevaluate the creative process and

distribution model. After some time away, Vertical Horizon emerged with the same conclusion their fans had: you can’t

keep a good band down.

 

Today’s Vertical Horizon shares the practices of most long-enduring acts: different creative personnel have entered and

exited, adding to the ever-expanding sonic tapestry. Experienced bands also run the gamut where it comes to variety,

and Vertical Horizon is no exception here. Genres, styles, sounds are the band’s “tools of the trade,” but they’re used

with such variety—such intricacy—that it’s a challenge to “classify” the band’s sound. Sure it’s rock, but nuances mean so

much.

 

"As someone who battles a 'glass is half empty' outlook at times, I actually find myself in a very positive place right now,”

says Scannell, and well he should be. Vertical Horizon is currently touring in support of Burning the Days. The high energy

shows are filled with an assortment of their well-known and latest hits. The band plays off each other with an almost

feverish dynamic energy, drawing the fans into a riveting musical experience at every show.

Vertical Horizon is what it always has been: a vibrant, growing musical entity. It’s not a reissue: it’s bigger, better, and

reloaded. The band’s “wheel of change” continues to turn. Hold on to the wheel, and you’ll be dragged. Instead, let it

roll—and enjoy the ride.

 

 The event website (www.greerfamilyfest.com ) is the central location for complete event information and to register to

volunteer at the event.

 

The Greater Greer Chamber of Commerce is a voluntary, non-profit organization that represents approximately 710

businesses in the Greer area. The mission of the Greater Greer Chamber of Commerce is “To Champion Economic

Prosperity for our members and the greater Greer community.” For more information on the Greater Greer Chamber of

Commerce, call 864-877-3131 or visit www.greerchamber.com.

 

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